“How Mukesh Ambani Revived Campa Cola: The Business Strategy Behind Reliance’s FMCG Revolution”, NJABM, vol. 9, no. 2, pp. 19–30, Aug. 2026, Accessed: Oct. 19, 2026. [Online]. Available: https://mbajournals.in/index.php/JoABM/article/view/1992