Nikhil S. Ragashetti, and B.S. Kudachimath. “Disruptive Business Innovation: A Case on Reliance JIO Telecom Services”. NOLEGEIN-Journal of Advertising and Brand Management 4, no. 2 (January 24, 2022): 13–18. Accessed April 16, 2026. https://mbajournals.in/index.php/JoABM/article/view/839.