Ganjre, Kumardatt. “A Study on Essence of Integrated Marketing Communication (IMC) for Organisations in Indian Context”. NOLEGEIN-Journal of Advertising and Brand Management 2, no. 1 (July 15, 2019): 1–9. Accessed April 29, 2024. https://mbajournals.in/index.php/JoABM/article/view/334.