https://mbajournals.in/index.php/JoABM/issue/feed 2026-03-24T11:09:17+00:00 Journal Manager [email protected] Open Journal Systems <p><strong>NOLEGEIN-Journal of Advertising and Brand Management </strong>is a peer reviewed journal and provides a platform to discuss new issues in the area of Promotional Research and management. The journal also seeks to advance the quality of research by publishing papers introducing or elaborating on Sales promotions and Global advertising. It's a biannual journal, started in 2018. </p> https://mbajournals.in/index.php/JoABM/article/view/1778 2026-02-17T11:01:33+00:00 Harin B. Bhatt [email protected] Nikhil H. Rokadiya [email protected] Nitesh G. Rohada [email protected]

<p>For many organizations and sectors, social media has altered business models. Studying how social media affects consumer behaviour is a relatively new field. In today's economy, communication is a crucial tool for firms and organizations to handle the intense competition. These days, our young groups have a new alternative to the tedious task of selecting and buying products thanks to internet sites. Nearly all children use online social networking sites on a daily basis. In this study, the researcher looks at the media consumption habits of customers by identifying individuals who either disregarded or failed to notice the company's product commercials. As a result, marketers have made an effort to expand by focusing on the internet-based channels for their advertisements in order to enhance their methods of customer contact. Using online marketing like pop-ups and direct mail, the internet is currently a major factor in educating consumers about the new product. In order to determine the effects of moderating factors that can influence consumers' purchase intentions (such as attitudes, subjective norms, and perceived behaviour control) and purchasing behaviour, this paper will examine the impact of consumer purchase intention and behaviour through online shopping advertisements. As a result, a marketer's difficulties in re-developing plans depend on the tastes and preferences of their clientele. In order for consumers to be content with their company's goods and services for an extended period of time, these strategies must satisfy the needs of their target market or customers.</p>

2026-02-17T00:00:00+00:00 Copyright (c) 2026 NOLEGEIN-Journal of Advertising and Brand Management https://mbajournals.in/index.php/JoABM/article/view/1807 2026-03-24T11:09:17+00:00 Ratnamanjari Mishra [email protected]

<p>The most important tool for financial planning has traditionally been thought to be insurance. But now that the worldwide pandemic has passed, everyone is much more conscious of the significance of health insurance. Health insurance is becoming more necessary due to the rising rate of inflation in medical expenses. Efforts to raise public knowledge of the benefits and worth of health insurance may result in a rise in sales. Of all the demographic factors, the source of awareness showed the highest association with gender. The purpose of this study was to comprehend consumer preferences regarding health insurance during COVID-19. Investigating several factors that affected customers and the health insurance sector during the pandemic was the main objective of this study. Additionally, many reasons for purchasing health insurance will be discovered by the study. As a study methodology, the investigator employed exploratory research with secondary data. Secondary data will be gathered from various books, journals, insurance company portals, and the yearly statistical report of the health insurance survey. To analyze the data, Excel, and other diagrams will be used. The researcher will also offer recommendations based on the study’s conclusions.</p>

2026-03-24T00:00:00+00:00 Copyright (c) 2026 NOLEGEIN-Journal of Advertising and Brand Management