NOLEGEIN-Journal of Advertising and Brand Management

The Dominant Role of Electronic Media in Today's Workplace: A Comprehensive Research Investigation

2024-07-24T06:48:27+00:00

The use of electronic media as a means of promotion, its influence on consumer behavior, and associated observations on how media has evolved for the twenty-first century, how companies are changing, and the way advertising is evolving are the main topics of studies on this topic. The general population can easily and swiftly access information and ideas through the internet or digital media. The objectives of this article are to assess the worth of digital media and develop an E-media taxonomy. At the end of the essay, a method for comparing literary analyses will be applied. The study's goal is to gain a thorough knowledge of the impact of electronic media on both consumers and businesses by investigating various definitions and applications. Furthermore, the study will use a comparison analysis method to assess the findings from various literary sources, providing a comprehensive overview of present patterns and future directions in electronic media usage. The primary objectives of this article are to assess the overall value of digital media in the modern business environment and to develop a comprehensive taxonomy of E-media The paper also aims to highlight the potential challenges and opportunities associated with the integration of electronic media into business strategies, emphasizing the need for innovative approaches to leverage its full potential.

A STUDY OF BRAND AWARENESS AT RUNIK AROMATIC PVT LTD IN PUNE CITY

2024-07-24T12:18:39+00:00

Renowned manufacturer and retailer RUNIK AROMATIC PVT LTD specializes in Wood Fire Steam boilers, Steam Boilers, and essential oil and geranium oil distillation units. In addition, the company provides a wide selection of organic and cold-pressed oils, making sure that every product passes stringent quality inspections at every stage of production and packaging before being sent to customers. Offering alternatives for both online and in-store purchasing at low pricing, RUNIK AROMATIC PVT LTD offers a seamless shopping experience. The purpose of this study is to investigate Pune City's consumers' perceptions of RUNIK AROMATIC PVT LTD and their degree of brand awareness. During a summer internship, the research was carried out with an emphasis on cold calling, product listing, data collection, marketing research, and sales. The brand's awareness strategy's opportunities, threats, weaknesses, and strengths were assessed using a SWOT analysis. Important conclusions show that 60% of respondents are satisfied with RUNIK AROMATIC PVT LTD's machinery and products, and 80% of respondents are aware of the company. The analysis shows that even if delivery times and brand recall could be improved, the company successfully raises brand awareness using a variety of promotional techniques. The study emphasizes how crucial consistent branding components and satisfying consumer experiences are to increasing brand recognition

RURAL ADVERTISING'S EFFECT ON ANDHRA PRADESH STATE'S RETAIL BUSINESS DEVELOPMENT

2024-07-18T06:54:00+00:00

Though it is still a relatively new field of study, rural marketing is becoming increasingly important in the majority of developing nations. The process of creating, pricing, distributing, marketing, and advertising goods and services in rural areas as well as marketing industrial and agricultural products from rural areas in metropolitan areas is referred to as rural marketing. With the advent of economic liberalization and globalization, the industrial sector—and especially the marketing sector has undergone significant transformation. Appropriate marketing methods have evolved for the promotion of goods and services in rural areas as a result of the new governmental framework and economic considerations. This study seeks to look at the impact of rural advertising on the retail business development of Andhra Pradesh state. The research examines the various strategies employed in rural advertising, including traditional and modern approaches, and their effectiveness in reaching the rural populace. It also explores the unique challenges faced by marketers in rural areas, such as limited infrastructure, lower literacy rates, and cultural diversity. Additionally, the study investigates how rural consumers respond to different advertising mediums, including print, radio, television, and digital platforms. By analysing data from various sources, including surveys and interviews with local retailers and consumers, the study aims to provide a comprehensive understanding of how rural advertising influences purchasing behaviours and retail growth in Andhra Pradesh. The findings of this research are expected to offer valuable insights for policymakers, businesses, and marketers looking to tap into the rural market and drive retail business development in the state.