NOLEGEIN-Journal of Advertising and Brand Management https://mbajournals.in/index.php/JoABM <p><strong>NOLEGEIN-Journal of Advertising and Brand Management </strong>is a peer reviewed journal and provides a platform to discuss new issues in the area of Promotional Research and management. The journal also seeks to advance the quality of research by publishing papers introducing or elaborating on Sales promotions and Global advertising. It's a biannual journal, started in 2018. </p> en-US [email protected] (Journal Manager) [email protected] (Admin) Mon, 11 Sep 2023 09:58:59 +0000 OJS 3.3.0.5 http://blogs.law.harvard.edu/tech/rss 60 The Role of New Media in Promoting Diversity and Multiculturalism https://mbajournals.in/index.php/JoABM/article/view/1182 <p>The process of combining multiple communities in order to form a new one and produce a variety of cultures is known as multiculturalism. By fusing the diverse currents of the world's civilizations, new&nbsp;currents associated with human contact, a global vision, and the growth of a cultural person are generated. The perspective and worldview of the multicultural person transcends the indigenous culture&nbsp;and evolved via intricate political, economic, social, and educational ties. Such a person possessed a global frame of reference as opposed to specific knowledge of or interest in global issues. Beyond that, comprehending the idea of global society will aid in your understanding of cultural diversity. No culture ought to be eclipsed, and confidence in a person's heritage only serves to develop respect for other civilizations. These characteristics would characterize the ideal global culture. Additionally, it would&nbsp;be a place where the multiplicity of civilizations would express different worldviews. New communication and information technologies were also very helpful in creating and maintaining the global frame&nbsp;of reference and disseminating global culture. Media technologies have increased the visibility, voice, and globalization of cultures. As a result, even if we may not have the opportunity to travel or engage with the world, we feel as though we do such collaboration is facilitated by development in media&nbsp;technologies. Today‚Äôs civilizations are changing and becoming more intercultural and societal connected because to the computers, internet, advanced telecommunications, cable television, and satellite&nbsp;communications. A new phenomenon of cultural convergence emerged as a result of this. It need not come to an end with the erasure of every distinction among the formerly separate societies. It might bring together shared and diverse cultures. In reality, attempting to eradicate cultural variations among a set of societies that cohere in their shared interests is not advised. The dilemma of cultural identity does not end here. Therefore, the promotion of multiculturalism and diversity requires the use of new media. The development of the New Media has given rise to a new popular culture that has given rise to Marshal McLuhan's aphorism that "medium conveys the message" for the global community.</p> Ms.Manju Copyright (c) 2023 NOLEGEIN-Journal of Advertising and Brand Management https://mbajournals.in/index.php/JoABM/article/view/1182 Tue, 29 Aug 2023 00:00:00 +0000 The Theoretical Understanding of Integrated Marketing Communication Strategy: An Approach https://mbajournals.in/index.php/JoABM/article/view/1250 <p><em>Accessing a larger group of customers and a targeted audience has always been a challenge for any business effort. Many previous business approaches have highlighted the significance of different methods reaching to a larger number of audiences to advertise or inform about a product. Integrated marketing communication plays an integral role in communicating business messages to a larger audience. IMC effectively helps in integrating all essential components of marketing efforts to communicate a unified message to prospective, potential and existing consumers. Integrated marketing communication proves to be highly useful in terms of creating brand awareness among customers at the lowest cost. IMC proves to be highly relevant and rather essential for business-to-business marketing, including providing a potential platform for direct information and interaction with customers and consumers. In the present paper, the theoretical understanding of integrated marketing communication strategy is showcased so that the readers find useful implications of IMC into different business communication approaches.</em> <em>One of the distinct advantages of IMC is its relevance and essential role in business-to-business (B2B) marketing. It provides a potent platform for direct communication and interaction with both customers and consumers. This direct engagement fosters a deeper understanding of customer needs and preferences, facilitating a more tailored and effective marketing approach.</em></p> Dr Sanjay Shrivastava, Smita Raj Jain Copyright (c) 2023 NOLEGEIN-Journal of Advertising and Brand Management https://mbajournals.in/index.php/JoABM/article/view/1250 Thu, 30 Nov 2023 00:00:00 +0000 Social Media Platforms: A case Study on Promoting Tourism in Nainital District, Uttarakhand https://mbajournals.in/index.php/JoABM/article/view/1249 <p><em>This </em><em>research paper makes an endeavour to understand the impact of social media platforms on promoting tourism activities in the Nainital district, Uttarakhand. The sample size taken for this research paper comprised all tourists visiting the various tourism destinations in the district. In order to achieve the research goals set forth in this paper, the researcher employed a convenience sampling method with 169 tourists chosen for data collection, as well as a descriptive analytical method. After developing and distributing the questionnaire to the sample, the data was analysed using SPSS statistical software, and both analytical and descriptive statistics were employed throughout the analysis process. The findings demonstrated that social media platforms had a favourable, statistically significant influence on promoting tourist activities across all the variables considered for this research study. The empirical findings revealed a compelling story, demonstrating that social media platforms have a positive and statistically significant effect on the marketing of tourist activities throughout the range of factors examined in this extensive research study. This study not only sheds light on the symbiotic link between social media and tourism in the Nainital area, but it also has far-reaching implications for destination marketing and management. The revised abstract emphasizes the entire scope of the study, shedding light on the nuanced complexities of social media's influence on the tourist environment in this attractive location.</em></p> Dr. Amanjeet Singh Sethi, Sugandha Joshi, Taruna Bhasin, Tripta Negi Mehra Copyright (c) 2023 NOLEGEIN-Journal of Advertising and Brand Management https://mbajournals.in/index.php/JoABM/article/view/1249 Wed, 01 Nov 2023 00:00:00 +0000 Slogan-Importance and Meaning in Business https://mbajournals.in/index.php/JoABM/article/view/1248 <p><em>Advertising has many meanings in the business world.</em> <em>A keyword is a term or phrase that is frequently used by marketers to draw in customers. It has more impact. Advertisements may offer promises or rewards to customers. Sometimes it can be a guarantee of the quality, value or reliability of the product or service. A catchphrase lends a company's or its goods' individuality. This is a quick and easy method to get your thoughts out there. There are comments tagged on a lot of themes. To be effective, the message must be compatible with the purpose of the ad. Speech is direct, short and easy to remember. They repeat brand names and are friendly words. Advertisements can be used to appeal to a good event in the life of the product, a good description of the quality of the product. They basically draw attention to the strength of the company or product. Slogans bring posters to life.</em> <em>What a word makes possible for the reader to grasp determines its worth. This article explains the definition of advertising, the characteristics of good advertising, and the focus of advertising.</em></p> <p><em> </em></p> Ganesh Radhakrishnan Copyright (c) 2023 NOLEGEIN-Journal of Advertising and Brand Management https://mbajournals.in/index.php/JoABM/article/view/1248 Wed, 29 Nov 2023 00:00:00 +0000 Application of Digital Marketing to the Scope and Distribution of E-books https://mbajournals.in/index.php/JoABM/article/view/1251 <p><em>This phrase has been used for several decades: electronic marketing.</em> <em>Any form of marketing that makes use of electronic devices and that marketing specialists can utilize to disseminate marketing messages and evaluate their efficacy during the consumer journey. This study investigates the importance of digital marketing in the context of e-books. In addition, we'll examine the benefits and drawbacks of digital marketing in the context of e-books as well as the approach that allows us to employ e-books. At present, the number of readers who utilize e-books is increasing significantly. The research will be based on an examination of the existing body of information on e-books and digital marketing. A poll of e-book readers will also be used to get primary data on their preferences and actions. Utilizing statistical methods like regression analysis and factor analysis, the data will be examined.</em> <em>His primary data, collected directly from the target audience, will offer invaluable perspectives on how digital marketing impacts their choices and actions in the realm of e-books. The incorporation of statistical methods such as regression analysis and factor analysis will enable a rigorous examination of the collected data, facilitating a nuanced understanding of the intricate interplay between digital marketing strategies and consumer behavior in the e-book domain. Through this multifaceted approach, the research aims to contribute valuable insights that can inform and enhance digital marketing practices within the ever-evolving landscape of e-books</em>.</p> Madhav Sharma, Harsh Vardhan Singh Rathore, Dr. Krati Sharma, Manwi Gurjar Copyright (c) 2023 NOLEGEIN-Journal of Advertising and Brand Management https://mbajournals.in/index.php/JoABM/article/view/1251 Thu, 28 Dec 2023 00:00:00 +0000