https://mbajournals.in/index.php/JoABM <p><strong>NOLEGEIN-Journal of Advertising and Brand Management </strong>is a peer reviewed journal and provides a platform to discuss new issues in the area of Promotional Research and management. The journal also seeks to advance the quality of research by publishing papers introducing or elaborating on Sales promotions and Global advertising. It's a biannual journal, started in 2018. </p> en-US [email protected] (Journal Manager) [email protected] (Admin) Sat, 04 Jan 2025 08:45:26 +0000 OJS 3.3.0.5 http://blogs.law.harvard.edu/tech/rss 60 https://mbajournals.in/index.php/JoABM/article/view/1539 <p><em>As 2025 approaches, technological advances, shifts in consumer behavior, and the global economy have caused the marketing industry to change at an alarming rate. </em><em>Instead of merely adjusting to these developments, marketers that wish to stay ahead of the curve must consider them. These new developments, which range from the emergence of AI-driven hyper-personalization to the significance of security in information distribution, provide both difficulties and barriers for companies trying to establish meaningful connections with their audiences. Marketers can position themselves for achievement in an increasingly complex digital world by comprehending and assisting these challenges</em><em>. </em><em>The sharing of information in a secure and moral manner has gained attention due to the increased awareness of data privacy. Due to consumers' growing demands for responsibility and transparency from firms, cybersecurity and adherence to data protection laws are crucial elements of marketing campaigns. Furthermore, the rise of voice search, augmented reality, and immersive digital experiences has changed the way that companies interact with their target audience, calling for creativity in platform usage and content production.</em> <em>Social responsibility and sustainability have also emerged as crucial pillars in the marketing industry. Consumers of today prefer companies that share their values and show a sincere interest in the welfare of society and the environment. This change forces marketers to incorporate true, purpose-driven message into their efforts.</em></p> Ganesh Copyright (c) 2025 NOLEGEIN-Journal of Advertising and Brand Management https://mbajournals.in/index.php/JoABM/article/view/1539 Tue, 14 Jan 2025 00:00:00 +0000 https://mbajournals.in/index.php/JoABM/article/view/1549 <p><em>Consumer preferences, the foundation of any successful marketing strategy, represent the choices and decisions individuals make regarding the products, services, and experiences they value and intend to acquire. These preferences are not static but rather a dynamic constellation of factors that evolve throughout a consumer's life journey. Understanding these ever-shifting preferences is paramount for businesses seeking to create compelling value propositions, forge strong brand connections, and ultimately drive sustainable growth.This research project aims to delve deeply into the intricate ways in which psychology influences consumer behaviour, shedding light on the underlying psychological mechanisms that drive consumer decision-making processes. By examining key psychological theories and concepts, this study seeks to provide a comprehensive understanding of how psychological factors shape consumer preferences, attitudes, and behaviours, thereby impacting market dynamics and consumer trends. Additionally, it looks at how consumer decisions are impacted by outside factors including peer pressure, societal norms, and advertising. The results of the study are intended to offer a thorough grasp of the ways in which psychological variables influence consumer trends and market dynamics</em></p> Rashmi Gujrati, Hayri Uygun, Chef Mirza Shazan Beg Copyright (c) 2025 NOLEGEIN-Journal of Advertising and Brand Management https://mbajournals.in/index.php/JoABM/article/view/1549 Sat, 18 Jan 2025 00:00:00 +0000