JAYALAKSHMY, usha. An analysis on enhancing brand equity of Kerala Tourism Development Corporation for the economic growth of Kerala. NOLEGEIN-Journal of Business Ethics , Ethos & CSR, [S. l.], v. 1, n. 1, p. 23–28, 2018. Disponível em: https://mbajournals.in/index.php/JoBEC/article/view/102. Acesso em: 17 may. 2024.