Kumar, R.S. 2022. A Study on Impact of Sales Promotion Techniques Affecting Purchase Behaviour on FMCG Products in Urban Market with Reference to Hyderabad, Telangana. NOLEGEIN-Journal of Consumer Behavior & Market Research. 5, 1 (Jul. 2022). DOI:https://doi.org/10.37591/njcbmr.v5i1.876.