Omnichannel Marketing and Consumer Behavior in India. NOLEGEIN-Journal of Consumer Behavior & Market Research, [S. l.], v. 6, n. 2, p. 12–21, 2023. Disponível em: https://mbajournals.in/index.php/JoCBMR/article/view/1245. Acesso em: 6 aug. 2026.