Building a youth centric brand marketing strategies of Boat In Indian Audio market in MI Store at Tiruppur. NOLEGEIN-Journal of Consumer Behavior & Market Research, [S. l.], v. 9, n. 1, p. 34–40, 2026. Disponível em: https://mbajournals.in/index.php/JoCBMR/article/view/1823. Acesso em: 23 jul. 2026.