Artificial Intelligence in Retail Customer Engagement: A Systematic Review ofTools, Strategies, and Consumer Impact. NOLEGEIN-Journal of Consumer Behavior & Market Research, [S. l.], v. 9, n. 02, 2026. Disponível em: https://mbajournals.in/index.php/JoCBMR/article/view/1985. Acesso em: 13 aug. 2026.