A Study on Data privacy towards customer perception in personalized advertising in E-Commerce. NOLEGEIN-Journal of Consumer Behavior & Market Research, [S. l.], v. 9, n. 02, p. 54–61, 2026. DOI: 10.37591/njcbmr.v9i02.2078. Disponível em: https://mbajournals.in/index.php/JoCBMR/article/view/2078. Acesso em: 24 oct. 2026.