SUMIT JAIN. Exploring the Transformative Impact of Artificial Intelligence on Customer Segmentation and Precision Targeted Advertising Strategies. NOLEGEIN-Journal of Consumer Behavior & Market Research, [S. l.], v. 8, n. 1, p. 22–31, 2025. Disponível em: https://mbajournals.in/index.php/JoCBMR/article/view/1585. Acesso em: 4 jun. 2026.