SAURABH GOYAL; C.P. VERMA. Building Brands that Last: A Review of Consumer Loyalty, Brand Equity, and Emerging Strategies. NOLEGEIN-Journal of Consumer Behavior & Market Research, [S. l.], v. 8, n. 1, p. 1–8, 2025. Disponível em: https://mbajournals.in/index.php/JoCBMR/article/view/1649. Acesso em: 4 jun. 2026.