DIMPLE DILIP KUMAR TANWAR; BHARAT KISAN SHIRGAONKAR. A Study on the Strategic Role of Online Ratings and Reviews in E-Commerce. NOLEGEIN-Journal of Consumer Behavior & Market Research, [S. l.], v. 8, n. 2, p. 1–7, 2025. Disponível em: https://mbajournals.in/index.php/JoCBMR/article/view/1688. Acesso em: 19 may. 2026.