RADHAKRISHNAN, G. A Customer-centric Approach and Integration of Customers into the Development Process. NOLEGEIN-Journal of Consumer Behavior & Market Research, [S. l.], v. 6, n. 1, p. 12–19, 2023. Disponível em: https://mbajournals.in/index.php/JoCBMR/article/view/1122. Acesso em: 24 apr. 2026.