AHMAD, I. Road from Urban to Rural India –What FMCG Sector Should Do Different to Drive Growth from Rural Markets: What FMCG Sector should do Different to drive growth from Rural Markets. NOLEGEIN-Journal of Consumer Behavior & Market Research, [S. l.], v. 1, n. 2, p. 1–5, 2018. Disponível em: https://mbajournals.in/index.php/JoCBMR/article/view/125. Acesso em: 7 may. 2024.