VARADHARAJ, D.; MEGALADEVI, P. RESEARCH ON CONSUMER BRAND CONCEPT AND PURCHASING TOWARDS LATEST GALLEY. NOLEGEIN-Journal of Consumer Behavior & Market Research, [S. l.], v. 1, n. 1, p. 10–13, 2017. Disponível em: https://mbajournals.in/index.php/JoCBMR/article/view/78. Acesso em: 18 may. 2024.