KUMAR, R. S. . A Study on Impact of Sales Promotion Techniques Affecting Purchase Behaviour on FMCG Products in Urban Market with Reference to Hyderabad, Telangana. NOLEGEIN-Journal of Consumer Behavior & Market Research, [S. l.], v. 5, n. 1, 2022. DOI: 10.37591/njcbmr.v5i1.876. Disponível em: https://mbajournals.in/index.php/JoCBMR/article/view/876. Acesso em: 2 may. 2024.