Dr. Akhilesh Kumar Verma. 2024. “Exploring Consumer Behaviour in E-Commerce: A Research Investigation in Varanasi and Prayag Raj Districts of Uttar Pradesh”. NOLEGEIN-Journal of Consumer Behavior &Amp; Market Research 7 (1):24-39. https://mbajournals.in/index.php/JoCBMR/article/view/1373.