Priyalakshmi, S. . and M, D. (2026) “Building a youth centric brand marketing strategies of Boat In Indian Audio market in MI Store at Tiruppur”, NOLEGEIN-Journal of Consumer Behavior & Market Research, 9(1). Available at: https://mbajournals.in/index.php/JoCBMR/article/view/1823 (Accessed: 19 May 2026).