Ahmad, I. (2018) “Road from Urban to Rural India –What FMCG Sector Should Do Different to Drive Growth from Rural Markets: What FMCG Sector should do Different to drive growth from Rural Markets”, NOLEGEIN-Journal of Consumer Behavior & Market Research, 1(2), pp. 1–5. Available at: https://mbajournals.in/index.php/JoCBMR/article/view/125 (Accessed: 6 May 2024).