“Exploring Consumer Behaviour in E-Commerce: A Research Investigation in Varanasi and Prayag Raj Districts of Uttar Pradesh”, NJCBMR, vol. 7, no. 1, pp. 24–39, Apr. 2024, Accessed: Aug. 06, 2026. [Online]. Available: https://mbajournals.in/index.php/JoCBMR/article/view/1373