Abu Bashar. “A Study of Impact of Psychographics on Impulse Buying Behaviour With Mediating Role of Brand Loyalty: A Conceptual Framework”. NOLEGEIN-Journal of Consumer Behavior & Market Research 3, no. 1 (June 5, 2020): 1–7. Accessed May 4, 2024. https://mbajournals.in/index.php/JoCBMR/article/view/461.