Jain, Ishika. “To Study the Effectiveness of Radio Transmissions in Retail Outlets on Consumer’s Buying Behaviour. : A Study of Delhi Region”. NOLEGEIN-Journal of Consumer Behavior & Market Research 3, no. 2 (December 7, 2020): 24–41. Accessed May 2, 2024. https://mbajournals.in/index.php/JoCBMR/article/view/549.