Dr. Akhilesh Kumar Verma. Exploring Consumer Behaviour in E-Commerce: A Research Investigation in Varanasi and Prayag Raj Districts of Uttar Pradesh. NJCBMR [Internet]. 2024 Apr. 17 [cited 2024 May 19];7(1):24-39. Available from: https://mbajournals.in/index.php/JoCBMR/article/view/1373