NOLEGEIN-Journal of Consumer Behavior & Market Research

Analyzing The Influence of Marketing Tactics in The Fast- Food Sector on Consumer Behavior

2024-03-05T08:57:45+00:00

India's diverse culture, which is made up of several states and regions, is implicitly reflected in its diverse cuisine. Home-cooked meals are a tradition among Indians, and both religion and the individual enjoy them. However, due to rising awareness of and influence from western civilization, there has been a slight shift over time in the food consumption pattern among urban Indian households. The economic shifts led to the entry of numerous MNC brands in the fast-food business into the Indian market. The fast-food sector is currently expanding in India and adapting to the country's dietary needs. It is becoming more accepted and commonplace, especially among young people in India. The claim that sales promotion techniques used by these MNCs, including as heavy advertising, combo deals, inexpensive meals etc. have radically altered every area of the FMCG market, notably in the food goods with specific reference to Banaskantha district, is empirically tested in this article. This empirical study explores the hypothesis that the sales promotion tactics used by these global behemoths, which include everything from ubiquitous advertising to tempting combo deals and low-cost meal options, have significantly changed a few FMCG market segments, especially the food product category. We investigate the complex interactions between local consumption habits and global marketing strategies, with a particular emphasis on Banaskantha district, providing insight into the changing food scene in contemporary India

Exploring Consumer Behaviour in E-commerce: A Research Investigation in Varanasi and Prayag raj Districts of Uttar Pradesh

2024-04-23T03:56:34+00:00

As e-commerce is growing as a technical market with a lot of features, it attracts the customers very fast by changing the decision-making process of shopping in the modern day of globalisation. Now a day, e-commerce is increasing interest of the people to purchase goods and services over the internet which has significantly changed the scenario of Indian retail market. Big Billion-day Sale offered by Flipkart is a perfect example of changing the consumer purchase behaviour recently. This study attempts to understand and analyse the consumers’ behaviour based on demographic responses and internet usage frequency. The paper also focuses to identify the relationship of online purchase reason and internet usage behaviour in Varanasi and Prayag raj districts. Based on wide literature review about consumer behaviour on e-commerce a structured questionnaire was prepared. The data was collected through survey of 300 e-commerce customers in Varanasi and Prayag raj districts of Uttar Pradesh. For this study, the cross-tabulation method, chi-square analysis and correlation analysis have been used with the help of SPSS software. The findings of the study indicate that usage of internet behaviour is significantly difference to their gender, educational qualification, age-group, monthly-income and family size. Consumers’ behaviour is also related with the features of e-commerce like Delivery of products, payment security, fair price of products, quality of products, presentation of the products, convenient and flexible and time saving.

Approaches To Eveluating Online Store

2024-02-22T11:30:58+00:00

Even though many customers in the US and Europe often purchase online, even though many customers in the US and Europe often purchase online. Considering this, this study suggests a paradigm to improve researchers' comprehension of consumers' opinions toward internet buying and their propensity to do so. The concept extends the Technology Acceptance Model (TAM) components through exogenous variables and applies them to the situation of online purchasing. The analysis demonstrates that convenience, utility, and enjoyment are not the only factors influencing views about online purchasing and intention to shop online., but also by external elements such as customer characteristics, environmental circumstances, product attributes, prior online purchasing experiences, and confidence in online shopping. The study pinpoints important exogenous variables that have a big impact on people's attitudes and intentions toward internet purchasing. These include attributes of the customer, situational circumstances, product attributes, past online purchasing experiences, and the all-important component of trust in the online shopping environment. The research endeavors to offer a more comprehensive and nuanced viewpoint on the intricate interplay of variables that influence consumers' decisions to purchase online by incorporating these varied elements into the framework. To improve researchers' comprehension of the multitude of impacts on consumers' attitudes regarding online shopping and their intents to engage in e-commerce activities, this study offers a strong and thorough framework that synthesizes the TAM with a variety of exogenous variables. By adopting a comprehensive strategy

Consumer Behavior's Convergence and Divergence

2024-04-22T12:10:07+00:00

The uniformity of consumer behavior will not result from the convergence of technology and the elimination of wealth disparities within states or nations. Instead, consumer behavior may become more diverse due to cultural differences. The price difference will be more affected as consumers' income is aggregated within states / across the country. This phenomenon makes it even more important to understand the importance of national culture and its impact on consumer behavior. A country's sales strategy cannot be spread to other countries without changing. Hofstede's national culture model is used to understand differences in consumer behavior between countries. Examples of different dietary patterns are provided, their relationship to culture is discussed, and selected implications for global retail management are explained. Hofstede's national culture model is a well-known framework for comprehending these variances and is useful in identifying country variations in consumer behavior. The discussion delves into the complex link between food patterns and cultural differences by providing illuminating examples that illustrate a range of dietary patterns. In addition, the story goes so far as to clarify a few consequences for the field of international retail management. Essentially, this extended conversation highlights the complex interactions that exist between consumer behavior and cultural variety, as well as the critical necessity for sophisticated strategies in the context of the global marketplace

A Study on Analysis of Benefits Received and Problems Faced by Delivery Persons of Online Food Delivery Services

2024-02-22T11:37:37+00:00

Online food delivery services today are quite popular and one of the most preferred services across many urban cities. Many people prefer ordering from these food delivery applications because its ease of use, and ability to get food delivered to their doorstep within the shortest time possible. One of the main factors contributing to successful working of these services is their delivery partners. These delivery persons work 24*7 to ensure food is picked up from the restaurant as soon as they receive and gets it delivered to the customer. Considering this main aspect, researcher has attempted to make a study to understand the benefits received and the various problems faced by the delivery persons of these various online food delivery services across India. However, the report highlights the significant hurdles that these delivery experts encounter. One of the most noticeable concerns is the rigorous nature of the work, as they must maneuver through a variety of traffic situations and weather obstacles to make timely deliveries. Concerns about safety on the road and during client contacts emerge as significant elements influencing delivery personnel's well-being. Furthermore, the gig economy nature of their work raises concerns about job security and access to critical benefits like insurance and healthcare. The study's goal is to provide a comprehensive overview of delivery personnel's experiences across various online food delivery businesses in India. The research aims to provide significant insights to businesses, governments, and the general public by examining both the positive and negative elements of these people' experiences. Finally, the purpose is to create a better knowledge of the delivery ecosystem, with the intention of instigating positive changes to improve the general well-being and working circumstances of these important contributors to the online food delivery ecosystem.