NOLEGEIN-Journal of Consumer Behavior & Market Research

A Study on the Strategic Role of Online Ratings and Reviews in E-Commerce

Dimple Dilip Kumar Tanwar, Bharat Kisan Shirgaonkar — Fri, 11 Jul 2025 00:00:00 +0000

Consumer trust is a fundamental determinant of purchasing behavior in the digital marketplace. This study investigates the strategic role of online ratings and reviews in fostering trust among e-commerce consumers. By examining key factors such as review authenticity, sentiment trends, and platform credibility, the research explores how online feedback influences trust formation and purchase intent. Using a mixed-method approach, including surveys, other researcher opinion results highlight that transparent review processes, well-structured rating systems, and platform-driven trust signals (e.g., verified badges, reviewer history) increase consumer confidence. Findings indicate that consumer confidence is greatly increased by platform-driven trust information, reliable user-generated reviews, and well-structured rating systems. The emotional tone of reviews, as revealed through sentiment analysis, also plays a role. Reviews that communicate specific experiences and balanced opinions are seen as more trustworthy, leading to higher purchase intent. Platforms with consistent moderation, visible review policies, and ethical algorithms were perceived as more credible. In conclusion, the study contributes to the growing body of research on digital trust-building and offers practical recommendations for e-commerce businesses. By enhancing review authenticity, improving transparency, and maintaining consistent rating structures, businesses can foster greater trust, boost consumer engagement, and drive conversion rates in an increasingly competitive online environment.

Impact of Subscription Models on Consumer Spending

Afreen Choudhary — Tue, 08 Jul 2025 00:00:00 +0000

Subscription-based business models have significantly influenced consumer spending behaviors in recent times, offering convenience, premium services and exclusive benefits while influencing financial decision-making. This study helps to explore the impact of subscription services across various industries like entertainment/media, Software services, fitness, food delivery, etc. It examines the consumer spending behavior, perceived value for money, and long-term commitment towards the services. The research highlights how subscriptions encourage recurring expenditures, lack of awareness among consumers about financial drain and contribute to mindless spending, leading to potential financial budgeting challenges. Consumer spending behavior analysis identifies key factors responsible for consumer spending on different subscriptions. Furthermore, the study considers the broader economic implications, including retaining consumer policies, pricing policies and long-term commitment. Various factors like consumer psychology and financial budgeting, willing ness to pay this research gives insights about the advantages and limitations of subscription models. This research contributes to the growing discourse on financial literacy in the digital economy and offers practical implications for consumers, policymakers, and businesses. Recommendations include improved transparency in subscription terms, development of digital tools for tracking recurring expenses, and the promotion of active consumer engagement with personal finance. Overall, the study concludes that while subscription models are reshaping value delivery, they necessitate a more deliberate and informed consumer approach to avoid hidden financial burdens

Role of social media in the Madhya Pradesh Assembly Election 2023 A Study of Digital Campaigning and Voter Engagement

Pradeep Sen, Ranjana Mishra — Tue, 29 Jul 2025 00:00:00 +0000

The Madhya Pradesh Assembly Election 2023witnessed an unprecedented integration of social media platforms in political campaigning and voter outreach. This study examines the role social media played in shaping public opinion, disseminating political narratives, and influencing voter behavior during the election. By analyzing campaign strategies of major political parties on platforms like Facebook, Twitter, Instagram, and WhatsApp, the paper highlights how digital communication complemented traditional methods to reach diverse demographics. The research draws on content analysis of social media posts, engagement metrics, and survey data from voters to evaluate the effectiveness of these platforms in mobilizing support and countering misinformation. The findings suggest that social media significantly enhanced political visibility, especially among younger and urban voters, while also posing challenges related to polarization and the spread of fake news. This paper contributes to understanding the evolving dynamics of electoral politics in India in the digital age and offers insights into how social media is reshaping democratic participation. Nevertheless, the study highlights critical concerns regarding the spread of misinformation, the formation of echo chambers, and increasing digital polarization—all of which have the potential to undermine democratic integrity. It underscores the urgent need to promote digital literacy, implement ethical frameworks, and hold platforms accountable to ensure that social media remains a channel for inclusive, transparent, and well-informed political engagement. This research adds valuable insight to the growing conversation on the digital transformation of electoral politics in India and sheds light on the changing dynamics of voter-candidate interaction in the modern democratic era.

Strategic Adaptation Through Digital Transformation in The Banking Sector

Ankita Sanjay Sawant, Vinay Dashrath Jadhav — Wed, 09 Jul 2025 00:00:00 +0000

This research aims to comprehend how the banking industry has changed from a traditional banking environment to a digital one. As with many other businesses, digitalization is causing a major upheaval in the banking sector. Digital banking, blockchain, mobile banking, and artificial intelligence (AI) are examples of cutting-edge technologies that have changed the way financial services are provided. In addition to changing the way services were provided, the advent of digital channels like online and mobile banking also changed how clients interacted with their financial institutions. Financial institutions are forced to make strategic adjustments as client expectations continue to shift toward digital-first experiences and technology advancements continue to upend established business models. This study looks at the tactics used by banks to deal with digital transformation, emphasizing how these changes have affected customer relations, banking services, and operational effectiveness. The paper also emphasizes how difficult it is for banks to put digital transformation into practice and how organizational culture and leadership play a part in bringing about change.

Analyzing How Social Media Advertising Affects Consumer Decision-Making Processes

Sangeetha G — Fri, 20 Jun 2025 00:00:00 +0000

This study looks into how advertising on social media affects consumers' decision-making. In order to better engage customers, businesses have been changing their advertising methods in response to the rise of social media platforms like Facebook, Instagram, and Twitter. The goal of the study is to investigate the psychological processes that underlie how social media ads affect consumers' awareness, deliberation, preference, and, finally, choice to buy. This study investigates variables such content quality, influencer endorsements, interactive features, and targeted marketing using qualitative method. According to the research, social media advertisements have a big impact on consumer behaviour, especially in younger age groups, by fostering emotional connection and tailored experiences. Using a qualitative research approach, this study examines key factors such as content quality and relevance, influencer endorsements, interactive elements like polls and stories, and the accuracy of targeted advertisements. The results indicate that social media advertising plays a significant role in shaping consumer behavior, especially among younger audiences. It achieves this by offering emotionally engaging and highly customized experiences. These personalized interactions tend to strengthen brand loyalty, build consumer trust, and enhance the chances of making a purchase, highlighting the growing influence of digital marketing in today’s consumer environment.