https://mbajournals.in/index.php/JoCBMR <p><strong>NOLEGEIN-Journal of Consumer Behavior &amp; Market Research </strong>is a peer-reviewed journal and provides a platform to discuss new issues in the area of Promotional Research and management. The journal also seeks to advance the quality of research by publishing papers introducing or elaborating on Sales promotions and Global advertising. It's a biannual journal, started in 2018. </p> en-US [email protected] (Journal Manager) [email protected] (Admin) Thu, 12 Mar 2026 06:48:47 +0000 OJS 3.3.0.5 http://blogs.law.harvard.edu/tech/rss 60 https://mbajournals.in/index.php/JoCBMR/article/view/1786 <p>Employee motivation and job satisfaction play a crucial role in the effectiveness of public service organisations, particularly in labour-intensive sectors such as the Indian postal services. In an environment marked by rising service expectations, technological change, and operational pressures, understanding the factors that influence employees’ motivation and satisfaction is essential to sustaining service quality and organisational performance. The present study examines the key determinants of employee motivation and job satisfaction in the Indian postal services, with specific attention to demographic differences among employees. The study adopts a quantitative, cross-sectional research design. Primary data were collected from 236 postal employees representing different genders, age groups, levels of work experience, and staff positions. A structured questionnaire measured various aspects of job satisfaction, including recognition, work environment, job security, compensation, career opportunities, communication, training, and welfare provisions. An Exploratory Factor Analysis was employed to identify the underlying dimensions of job satisfaction, followed by parametric tests to examine demographic differences. The analysis revealed two dominant dimensions of job satisfaction: Extrinsic Rewards and Growth Opportunities, and Intrinsic-Psychosocial Satisfaction. Together, these factors explained 55.13 per cent of the total variance. The results indicate that both tangible benefits, such as compensation, promotion, and training, and psychosocial elements, such as recognition, team spirit, supervisor support, and work environment, significantly shape employee satisfaction. Gender-based analysis showed a significant difference in intrinsic-psychosocial satisfaction, with male employees reporting higher levels than female employees, while no significant differences were observed for extrinsic factors. Further, age, work experience, and staff position did not significantly influence job satisfaction dimensions. The study highlights the need for balanced human resource practices that address both material rewards and psychosocial well-being. Strengthening recognition systems, supportive supervision, and career development opportunities can enhance employee motivation and improve service efficiency in the Indian postal sector.</p> Kalpesh purohit, Nailesh Limbasiya Copyright (c) 2026 NOLEGEIN-Journal of Consumer Behavior & Market Research https://mbajournals.in/index.php/JoCBMR/article/view/1786 Thu, 12 Mar 2026 00:00:00 +0000