About the Journal

NOLEGEIN-Journal of Consumer Behavior & Market Research is a peer-reviewed journal and provides a platform to discuss new issues in the area of Promotional Research and management. The journal also seeks to advance the quality of research by publishing papers introducing or elaborating on Sales promotions and Global advertising. It's a biannual journal, started in 2018. 

Current Issue

Vol. 7 No. 1 (2024): NOLEGEIN Journal of Consumer Behavior & Market Research
Published: 2024-02-22

Case Study

Research Paper

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