Journal of Consumer Behavior, Journal of Market Research, Journal of Market information, Market segmentation research, Market trends Journal, Marketing effectiveness, Customer analysis, Choice modeling, Competitor analysis, Risk analysis, Product research, Advertising research, Marketing mix modeling, purchase decision context, Risk perception, Risk Reduction Activities, Brand-switching, Online Shopping Journal, Affect Emotions, feelings and mood, Customer loyalty, Ethnographic research, Consumer

Vol. 5 No. 1 (2022): NOLEGEIN Journal of Consumer Behavior & Market Research

Published: 2022-07-13

Articles

Case Study Flipkart (A): Transitioning to a Marketplace Model

Dr. Kiran Kumar Thoti, Ahmad Zaim Bin Mohd Alui, Ong Zu Qian
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Research Paper

Consequence of Marketing Mix (7P) on the Business Success of Web Based Food Delivery Services: Customer Viewpoint

Sifat Uz Zaman Sifat, M.H Ali, G.M.A. Tarif
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An Empirical Study on Factors Influencing Rural Consumer Behaviour in Select Districts of Telangana

M. Janakiram, B. Mohan Kumar
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Review Paper