DESHWAL, M. BUSINESS RISKS INVOLVED WITH CELEBRITY ENDORSEMENTS. NOLEGEIN- Journal of Business Risk Management, [S. l.], v. 2, n. 1, p. 5–18, 2019. Disponível em: https://mbajournals.in/index.php/JoDBCM/article/view/296. Acesso em: 17 may. 2024.