NOLEGEIN- Journal of Business Risk Management <p><strong>NOLEGEIN- Journal of Business Risk Management </strong>is a peer reviewed journal and provides a platform to discuss new issues in the area of Disaster relief and recovery. The journal also seeks to advance the quality of research by publishing papers introducing or elaborating on Enterprise risk management and policy &amp; Governance, risk, regulatory compliance. It's a biannual journal, started in 2018.</p> MBA Journals (Consortium eLearning Network Pvt Ltd) en-US NOLEGEIN- Journal of Business Risk Management 2582-287X Contemporary Dynamics of Innovation and Entrepreneurship <p><em>In order to understand the term ‘entrepreneurship', it is important to know the exact meaning of entrepreneur. The term entrepreneur refers to those individuals who focus on the development of new product and services in such a manner that maximum satisfaction is obtained by consumers through its use. The Secondly most important work that an entrepreneur need to perform is, to find an innovative solution of the problem that pertains in market by using the knowledge that he/she poses, therefore it is not wrong to say that an entrepreneur indulges in more thinking work as comparison to any other person.</em> <em>When it comes to the definition of entrepreneurship, it simply means taking those acts that are typically not taken during regular business hours. Nowadays the term innovation and entrepreneurship are used as synonyms. The entrepreneur of today’s is working like an innovator who always prefer to introducing something new in his business and setting up the trend which is good for the economy. Now let put some light on the concept of innovation. Innovation mainly stands for introducing a new production process which is not yet been introduce in market and not even commercially exploited. Innovation also includes the introduction of a new product about which the customers are not familiar; moreover, any change in the product's existing quality, raw material or even in semi-finished product which was not there earlier is termed as innovation only. Innovation play a key role in an enterprise as it helps the entrepreneur to do things in a new and appropriate manner.</em> <em>The concepts of creativity and entrepreneurship are the main topics of this essay. The paper tries to explain how innovation in products/services helps business in long term survival and growth in the present era globalisation</em>.</p> Jatinder Kaur Amarpreet Kaur Copyright (c) 2024 NOLEGEIN- Journal of Business Risk Management 2024-03-28 2024-03-28 7 1 7 12 Andhra Pradesh State Start-Up Opportunities and Budding Challenges – A Study <p><em>With financial backing, this initiative is a great first step toward enabling start-ups to use their creative ideas for the intended purpose. India offers a plethora of chances for aspiring businesses. The textile, media, health, tourism, event planning, automobile, and other sectors are among the important ones. Thus, entrepreneurs have a variety of chances to launch their start-ups. But in addition to opportunities, start-up founders may also have to deal with risks, such as the lack of infrastructure in India, the need to find the right talent, and so on. Despite these obstacles, the government and start-up business owners should collaborate to get around them and guarantee the success of this project. In this regard an attempted is made to Andhra Pradesh State Start-up opportunities and budding challenges.</em> <em>However, in order to overcome these challenges and guarantee the successful completion of this project, it is essential that the government and startup partners form a cooperative partnership. This paper explores the state of Andhra Pradesh's booming startup scene, highlighting the many opportunities it offers and addressing the emerging challenges that aspiring business owners must overcome.</em></p> Tarakeswara Rao. Sivvala Copyright (c) 2024 NOLEGEIN- Journal of Business Risk Management 2024-03-29 2024-03-29 7 1 54 62 The Marketing Mix's Nine Points <p><em>The goal of marketing is to place the appropriate good or service in front of the appropriate audience at the appropriate moment. It includes all aspects of the business cycle, including production, distribution and sales. It also entails figuring out how to express the demands of the consumer and comprehending their wants. 9Ps of marketing can be applied to many types of businesses. With the world becoming more and more digital, image quality is more crucial than ever. Consumers want authenticity and product ethics are under strict scrutiny. This means PR is important for creating, maintaining, and changing brand image. Moreover, as technology advances, the work of business professionals continues to increase. To solve this problem, businessmen need to complete the process. Marketing begins with selecting the right findings and then supporting the sales execution. To do this, a company has to employ the best personnel. Salespeople, for instance, deal with a customer's initial human-to-human encounters. And within all that confusion, companies may utilize the marketing 9Ps as a framework to simplify their efforts. The 9Ps are product, price, place, promotion, people, process, physical evidence,8th P is Packaging and 9th P of Marketing is Payments. Businesses may simplify their operations by utilizing the marketing mix, often known as the 9Ps framework, to combat the complexity of current corporate processes. Product, price, venue, marketing, people, procedure, tangible proof, packaging, and payments are all included in the nine points (or 9Ps). Every one of these components is essential to creating a thorough marketing plan that connects with customers and promotes company development</em></p> Ganesh Radhakrishnan Copyright (c) 2024 NOLEGEIN- Journal of Business Risk Management 2024-02-15 2024-02-15 7 1 13 16 A Comparative Analysis of Dividend Policy on Selected Pharmaceuticals Industrial Units of India <p><em>The distribution of earnings (past or present) among the company's shareholders in accordance with their percentage of ownership is known as a dividend. A company's dividend policy outlines how profits are allocated to shareholders. A financial decision decides how much of the profits will be paid out as dividends to the shareholders. Research on dividends has questioned how much investors value consistent dividend payments in comparison to the capital that businesses need. In this paper, researcher compare share price as per Walter Model, share price as per Gordon Model, and the market price per share of selected pharmaceutical industrial units of India.</em> <em>Furthermore, a framework for comprehending the connection between dividend payments, the needed rate of return, and the anticipated growth rate of dividends is offered by the Gordon Model, another essential instrument in dividend research. By applying the Gordon Model to analyze share prices, researchers may assess the impact of growth forecasts and dividend yields on market sentiment and investment decisions</em> <em>The analysis of market dynamics in pharmaceutical companies gives the theoretical frameworks offered by the Walter and Gordon Models a more grounded perspective. In the context of India's pharmaceutical sector, this study aims to provide insightful information on the difficult balancing act between regular dividend payments, the capital required for company expansion, and the ensuing effects on shareholder wealth. It is anticipated that the results will be useful to policymakers, investors, and industry practitioners who are looking for a more in-depth knowledge of the dynamics of dividend policy in an important area of the economy.</em></p> Gopal D. Dodiya Copyright (c) 2024 NOLEGEIN- Journal of Business Risk Management 2024-02-05 2024-02-05 7 1 1 6 Challenges In Soft Skills Learning and Development in Undergraduate Colleges in Odisha <p><em>This document discusses the critical role of soft skills in employability and the challenges hindering effective learning and development in this area. It points out the lack of creative teaching methodologies, overemphasis on communication skills at the expense of other essential skills, and significant language barriers as primary obstacles. The study focuses on Odisha, a region where students from diverse socio-economic backgrounds encounter these issues, particularly the struggle with transitioning from native language instruction to English. The document concludes with a call for a holistic approach to promoting soft skills education, urging educational institutions to ensure diverse methodologies, language inclusivity, and a balanced focus on all critical skills. Students in Odisha from different socioeconomic backgrounds struggle with the many obstacles preventing them from developing their soft skills. Particularly noticeable is the difficulty adjusting to instruction in English, which is sometimes required for postsecondary education and employment chances. These issues are further complicated by the lack of innovative teaching approaches, which restricts students' ability to acquire skills holistically. The statement calls for a comprehensive paradigm shift in the promotion of soft skills education in light of these urgent issues. It urges academic institutions to take a multipronged approach that guarantees inclusivity, diversity in methods of instruction, and an equitable focus on all essential abilities. Educational institutions can improve the quality of education and better prepare students for their future employment by creating an atmosphere that supports the development of comprehensive skills.</em></p> Dr. Prem Singh Parihar Dr. Smita Raj Jain Richa Vishwakarma Copyright (c) 2024 NOLEGEIN- Journal of Business Risk Management 2024-03-30 2024-03-30 7 1 17 26