Bareja, G. ., & Gulati, S. . (2026). Freemium Business Model and Youth Purchase Behaviour: The Impact of Enjoyment Value and Social Value on Continued Use Intention and Purchase Behaviour. NOLEGEIN- Journal of Entrepreneurship Planning, Development and Management, 9(2). Retrieved from https://mbajournals.in/index.php/JoEPDM/article/view/1914