From Start-up to Scale-up: Strategies for Building a Successful E-commerce Entrepreneurial Venture in India. NOLEGEIN- Journal of Entrepreneurship Planning, Development and Management, [S. l.], v. 6, n. 2, p. 110–118, 2023. Disponível em: https://mbajournals.in/index.php/JoEPDM/article/view/1220. Acesso em: 6 aug. 2026.