Freemium Business Model and Youth Purchase Behaviour: The Impact of Enjoyment Value and Social Value on Continued Use Intention and Purchase Behaviour. NOLEGEIN- Journal of Entrepreneurship Planning, Development and Management, [S. l.], v. 9, n. 2, 2026. Disponível em: https://mbajournals.in/index.php/JoEPDM/article/view/1914. Acesso em: 23 jul. 2026.