Khanderiya, Nilesh, Jay Talati, and Khushboo Vasani. 2026. “Examining Consumer Dynamics: An Analysis of Perception, Preferences and Usage of Mobile Banking Services in Rajkot District of Gujarat”. NOLEGEIN- Journal of Entrepreneurship Planning, Development and Management 9 (1). https://doi.org/10.37591/njepdm.v9i1.1875.