Bareja, G. ., and S. . Gulati. “Freemium Business Model and Youth Purchase Behaviour: The Impact of Enjoyment Value and Social Value on Continued Use Intention and Purchase Behaviour”. NOLEGEIN- Journal of Entrepreneurship Planning, Development and Management, vol. 9, no. 2, June 2026, https://mbajournals.in/index.php/JoEPDM/article/view/1914.