Ajitha H., and Shobita P.S. “Impact of Nudge Marketing on Performance of Insurance Products With Special Reference to Insurance Sector in Kochi”. NOLEGEIN- Journal of Entrepreneurship Planning, Development and Management, vol. 3, no. 2, Dec. 2020, pp. 35-40, https://mbajournals.in/index.php/JoEPDM/article/view/609.