NOLEGEIN- Journal of Entrepreneurship Planning, Development and Management

MUDRA Loan Scheme: A Comprehensive Review of Its Impact on MSMEs and Economic Inclusion

Adarsh Chaturvedi — 2024-11-26

The MUDRA Loan Scheme is very vital for the vision of India in supporting its micro and small enterprises (MSME) sector, particularly among Scheduled Castes, Scheduled Tribes, Other Backward Classes, and women. Access to affordable, collateral-free credit empowers these communities to start up and expand their businesses in a manner that supports economic inclusion and fosters self-reliance. It has at the top of things, empowered women entrepreneurs, allowing them to achieve financial autonomy, while having a substantial impact on the local economy. Some challenges being faced by this scheme are rising NPAs, low outreach in rural areas, and inferior financial education among customers. Therefore, financial literacy, along with the strengthening of the banking infrastructure in rural regions, addressing repayment challenges, are the required prongs to help in improving the long-term sustainability and effectiveness of MUDRA Loans as a tool for inclusive economic growth. Development of such strategies would ensure that the scheme makes optimal use of the system and empowers marginal communities toward an equity-inscribed prosperous economic landscape for India.

A COMPARATIVE ANALYSIS OF INDIAN CURRENCY AND CRYPTOCURRENCY: THE INDIAN PERSPECTIVE

Nasika Lakshmi — 2024-11-13

In today's world, digital currencies have become a significant part of our financial systems. The use of physical currency is gradually decreasing as digital alternatives gain widespread acceptance. Over the years, there has been a shift from paper currency to credit cards, and now to digital payment platforms like UPI, which have transformed the way transactions are conducted. Digital currencies provide an efficient and cashless way to make payments, eliminating the need to carry physical cash. Stored in bank accounts or digital wallets, digital money can be transferred effortlessly between users without requiring withdrawal, offering convenience and speed in everyday transactions. Cryptocurrencies, on the other hand, represent a new frontier in the financial ecosystem. Created using blockchain technology, they operate on decentralized networks, which eliminate the need for intermediaries such as banks. This allows users to transact directly with one another without the oversight or involvement of financial institutions. Cryptocurrencies like Bitcoin, Ethereum, and others enable seamless and private transactions, where only the sender and receiver are involved. This paper aims to delve into the fundamental differences between traditional Indian currency and cryptocurrencies, analysing their underlying principles, regulatory frameworks, and user adoption trends. While Indian currency is backed by government authority and centralized institutions, cryptocurrencies offer a more decentralized, borderless alternative that challenges the conventional financial system. The study further explores the potential benefits and risks associated with each form of currency, providing insights into their respective roles in shaping the future of finance in India

EFFECT OF ENTREPRENEURIAL ENVIRONMENT’S RISK MANAGEMENT ON BUSINESS SUSTAINABILITY: A STUDY OF DANGOTE CEMENT PLC, NIGERIA

Peter Elaigwu Oteh — 2024-11-11

This paper investigates the pivotal role of risk management and its impact on business sustainability. It delves into the strategies and approaches entrepreneurs use to identify, assess, and mitigate risks, which in turn improves their ability to seize opportunities in a dynamic and uncertain entrepreneurial landscape. The methodology employed is a combination of desk review and content analysis, involving the systematic collection, evaluation, and synthesis of existing data from various sources. By reviewing existing literature and conducting a brief case study of Dangote Cement's risk management practices, the paper highlights the challenges entrepreneurs face and provides practical recommendations for effective risk management. While entrepreneurship inherently involves risk-taking, effective risk management is essential for long-term success. Entrepreneurs can protect their businesses from potential threats and take advantage of opportunities by identifying, assessing, mitigating, monitoring, and controlling risks. The findings confirm that financial, market, operational, technological, regulatory, and legal risks all influence business sustainability.

Factors Influencing Consumer's Brand Preference on Mobile Phone Users: The Case of Siltie Zone Werabe Town, Ethiopia

Solomon fikadu — 2024-10-28

The aim of the study was to examine the factors that influence consumer preferences for mobile phone brands in Werabe town. The independent variable in this study were brand image, price, feature, country of origin, promotion whereas consumer brand references of mobile phones was considered as the dependent variable. It employed a quantitative research methodology with an explanatory and descriptive research design. Customers who owned mobile phone brands in Werabe Town, Siltie Zone, Ethiopia, were the study's target population. The primary data for the study was collected from 330 respondents by using a convenience sampling technique and structured questionnaire was analyzed using the 23rd version of Statistical Package for the Social Science. For descriptive data analysis, frequency, percentage, mean & standard deviation was used and for inferential analysis Pearson correlation analysis was employed to analyze the relationships between variables. Furthermore, another multiple linear regression analysis was performed, and the findings indicated that each independent variable makes a statistically significant contribution. Based on the result of the study, it was recommended that manufacturer and retailers of mobile phone betters to pay proper attention on brand image, price, Mobile feature, country of origin, and promotion because these have the effects on consumers’ preference of mobile phone brands.

EXPLORING INNOVATION AND DISRUPTIVE TECHNOLOGIES IN AKOWEB NIGERIA LIMITED

Patrick Ugwuegbu Chigoziri — 2024-10-23

The idea of disruptive and inventive technology is examined in this paper as a related tactic to disruptive entrepreneurship. Creating and seizing market possibilities to introduce new goods and services that can expand and fulfill consumer preferences and behavior is what it means to be an entrepreneur. Innovative technologies support entrepreneurship's growth and its ability to transform and bring about change. The study concludes that funding, consumer preferences, and government policy are some of the factors influencing the issue of entrepreneurship in Nigeria. To help entrepreneurs in poor nations like Nigeria, Akoweb Nigeria Limited provides them with the modern, scalable skills they need to start, grow, and disrupt their industries. According to the study's findings, disruptive and creative technologies let modern entrepreneurs break new ground and dynamically overthrow company paradigms that have the potential to strengthen the economy. Enhancing a society's economy is one of entrepreneurship's objectives, and disruptive and creative technologies help to achieve this.

Determining Influential Factors on Attitudes and Revisit Intentions at Fast Food Outlets

Nidhi sharma — 2024-10-22

This research explores consumer behavior within the fast-food industry, focusing on university scholars in Delhi, a pivotal demographic for fast food outlets. The study identifies several key factors shaping consumer attitudes and revisit intentions. Food quality emerges as a critical determinant, with scholars prioritizing taste, freshness, and overall quality when choosing fast food outlets. This underscores the need for outlets to maintain high food standards and innovate their menu to cater to diverse preferences. Price sensitivity is also crucial, as affordability and value for money are significant considerations for students with limited budgets. Fast food outlets can attract price-conscious consumers through competitive pricing, value meals, and student discounts. Additionally, promotional activities such as discounts, loyalty programs, and social media promotions are powerful tools for influencing consumer behavior and fostering loyalty. The study also highlights the importance of environmental factors—including ambiance, cleanliness, and seating availability—in shaping dining experiences and encouraging repeat visits. Lastly, with increasing emphasis on health, health considerations such as the availability of healthier menu options and transparency in nutritional information are becoming vital for attracting health-conscious consumers. Understanding these factors allows fast food outlets to enhance customer satisfaction and loyalty, driving growth in a competitive market.