NOLEGEIN- Journal of Entrepreneurship Planning, Development and Management

Unemployment Situation in Delhi: A Case Study of South West Delhi

Rana Rohit — Wed, 15 Apr 2026 00:00:00 +0000

This research paper examines the prevailing conditions of unemployment and underemployment in Delhi, with a focused analysis of their structural and socio-economic dimensions. The study highlights the growing significance of understanding labor market dynamics in a rapidly urbanizing metropolitan region. By evaluating the scale and patterns of unemployment, the paper seeks to identify key factors influencing workforce participation and employment outcomes in Delhi. The research incorporates essential labor market concepts and statistical indicators to provide a comprehensive understanding of the employment scenario. Core variables, such as demographic characteristics, labor force composition, labor force participation rate (LFPR), and various activity status classifications, are systematically analyzed. Special attention is given to distinctions between employed, unemployed, and underemployed populations, along with gender- and age-based variations in participation trends. The paper further explores how educational attainment, migration patterns, and sectoral distribution of employment contribute to employment disparities. By interpreting available data through established labor economics frameworks, the study offers insights into both open unemployment and disguised or partial employment conditions. Overall, the findings emphasize the need for targeted policy interventions, skill development initiatives, and inclusive labor market strategies to address persistent employment challenges in Delhi. The study contributes to a better understanding of urban labor market complexities and provides a foundation for informed decision-making and sustainable employment generation.

Marketing Strategies for Entrepreneurs

U. K. Sridevi, Deepa Bakshi — Sat, 28 Mar 2026 00:00:00 +0000

The main objective of this paper is to analyse the existing literature and review of the author’s perspectives in relation to the role of entrepreneurial marketing. The entrepreneurial marketing as a strategy helps to indicate the new ideas in marketing environment in the present times. This paper follows a design methodology approach which reflects on some important marketing strategies through a list of related websites. It studies those websites which have successfully adopted and practices these marketing strategies such as social media marketing, content marketing, search in an optimization, create marketing, retention marketing, mobile marketing, Web design and marketing communications. This also studies the challenges to modernised marketing strategies. Entrepreneurs can increase their scope in SEO, Social Media Market, Content Marketing, Web development, Data Analytics etc. The SEO Entrepreneurs ensure the organisational website inincreasing the Page Ranks. Content Marketing is an explosive device to rank high up in searching theresult by focusing more on keyword ranking. Affiliate Marketing for Entrepreneurs can develop the companies to promote their products and services online. Affiliate marketing organisation can earn income as long as there is traffic to their website and buy products and services through the affiliate links provided by the sites. It provides proof or evidence of how marketing strategies are being adopted by both entrepreneur firms and online marketing entrepreneurial firms. It studies the challenges faced by modernised marketers in creating and guiding their self-established marketing environment.

Digital Payment Adoption in India: A UTAUT2-Based Analysis of Facilitators and Inhibitors

Isha Gupta — Sat, 28 Mar 2026 00:00:00 +0000

The rapid expansion of digital payment systems in India has created a paradox characterized by extensive technological availability alongside uneven user adoption. Although digital payments offer significant advantages, such as convenience, speed, transparency, and enhanced financial inclusion, behavioral resistance continues to limit their widespread acceptance. Concerns related to usability, trust, and perceived value often influence individuals’ decisions to adopt such technologies. In this
context, the present study extends the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) framework by incorporating both facilitating and inhibiting factors that shape behavioral intention to adopt digital payments in the National Capital Region (NCR), India. A cross-sectional research design was employed, and primary data were collected from 278 valid respondents. The proposed research model was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine the hypothesized relationships among constructs. The empirical findings reveal that performance expectancy (β = 0.455, p < 0.01), effort expectancy (β = 0.161, p < 0.05), and hedonic motivation (β =0.245, p < 0.001) significantly and positively influence behavioral intention, collectively explaining 31.5% of the variance. Conversely, habit and perceived risk were found to have no statistically significant impact in this context. The study offers valuable theoretical enrichment of UTAUT2 and provides practical insights for policymakers, financial institutions, and fintech service providers aiming to strengthen digital payment adoption strategies in emerging economies.

A Study on Marketing Strategy on Nitin Jatin Textiles LLP

Jatinder Kaur, Shivansh Gambhir — Thu, 12 Mar 2026 00:00:00 +0000

The textile industry plays a significant role in India’s economic development, contributing substantially to employment generation and industrial growth. In this highly competitive environment, effective marketing strategies are crucial for sustaining market position and achieving long-term growth. This study aims to analyze the marketing strategies adopted by Nitin Jatin Textiles LLP and evaluate their effectiveness in enhancing brand visibility, customer reach, and sales performance. The research focuses on key components of marketing strategy, including product planning, pricing strategies, promotional activities, distribution channels, and customer relationship management practices followed by the organization. Both primary and secondary data have been utilized for the study. Primary data were collected through structured questionnaires and interviews with management personnel, employees, and customers, while secondary data were sourced from company records, industry reports, journals, and relevant online resources. Descriptive and analytical research methods were employed to interpret the data. The findings of the study reveal that Nitin Jatin Textiles LLP has adopted a mix of traditional and modern marketing approaches to cater to changing consumer preferences. The company emphasizes product quality, competitive pricing, and strong distributor relationships, which have positively influenced customer satisfaction and market penetration. However, the study also identifies certain areas for improvement, such as increased digital marketing initiatives, brand promotion, and market diversification. The study concludes that a well-planned and adaptive marketing strategy can significantly enhance organizational performance in the textile sector. The insights derived from this research may help the company refine its marketing practices and serve as a reference for other textile firms seeking sustainable growth.

Women Entrepreneurship: Opportunities & Challenges

Sanjiwani Deshmukh — Wed, 03 Dec 2025 00:00:00 +0000

Entrepreneurship is the spirit of person. Now days the women Entrepreneurship is in boom. It is the quality which may be inherent or developed. It cannot be forced. Education and money may not be a problem for a successful entrepreneur. It is the willingness and dedication which play vital role in entrepreneurship. A woman entrepreneur consistently looks for change, adapts to it, and turns it into an opportunity. She must be prepared to handle various challenges. This paper highlights and explores the concept of women’s entrepreneurship, the contemporary challenges they encounter, the opportunities available to them, and the ways in which women entrepreneurs can achieve success. Index Terms— Women Entrepreneurship, challenges, opportunities, economic growth. Although education and access to financial resources play a significant role in entrepreneurial success, they are not the only crucial factors. The true foundation of a successful entrepreneur lies in their personal motivation, risk-taking ability, dedication, and perseverance. Women venturing into entrepreneurship often drive innovation, adapt to change, and view obstacles as potential opportunities. Despite the growing presence of women in business, they continue to encounter various barriers, such as gender discrimination, insufficient mentorship, restricted access to capital, and deeply rooted societal norms, all of which can impede their progress. This paper examines the changing dynamics of women-led entrepreneurship, shedding light on the core challenges women face throughout their entrepreneurial journeys. It also explores the new opportunities that can help them thrive and offers practical strategies to navigate the entrepreneurial landscape more effectively. By addressing these issues and supporting women in business, we can contribute to the creation of a more equitable and empowering ecosystem that drives economic development and social advancement.

An Empirical Study of Job Satisfaction and Work-Life Balance Among Indian Higher Education Faculty

Anjali Negi — Wed, 03 Dec 2025 00:00:00 +0000

Faculty members in Indian higher education institutions today face increasing challenges in balancing their professional and personal lives. The growing demands of teaching, research, administrative responsibilities, and student engagement combined with institutional pressures have intensified work-related stress and impacted job satisfaction. This research paper explores the relationship between work-life balance (WLB) and job satisfaction among faculty in India, using insights from existing literature and review-based observations. The study highlights how gender roles, excessive workload, lack of institutional support, and differences between public and private institutions influence WLB. Findings suggest that women faculty, especially those with caregiving responsibilities, are disproportionately affected. Faculty in private institutions report lower levels of autonomy and higher stress. A positive correlation was observed between better work-life balance and higher job satisfaction, motivation, and retention.This paper recommends flexible work policies, reduced administrative burden, gender-sensitive support systems, and wellness initiatives to improve faculty well-being. By addressing these issues, higher education institutions can foster a more productive, motivated, and satisfied academic workforce. These insights are particularly relevant for shaping institutional reforms and HR policies aimed at enhancing academic excellence in India’s dynamic higher education sector. It also delves into the varying experiences of work-life balance challenges across different genders, types of institutions (public versus private), and academic fields. A significant insight reveals that faculty members in private colleges and universities frequently face heavier workloads, stricter timelines, evaluation systems focused on performance metrics, and restricted autonomy in decision-making. These conditions contribute to increased stress levels, greater risk of burnout, and lower overall job satisfaction. Gender dynamics further influence these challenges, with societal expectations and responsibilities disproportionately affecting certain groups, particularly women.