NOLEGEIN- Journal of Entrepreneurship Planning, Development and Management

Leadership for Social Innovation in Organizations

AMIT KUMAR SINGLA — Wed, 29 Apr 2026 00:00:00 +0000

Social innovation has emerged as a critical approach through which organizations address complex and interconnected societal, economic, and environmental challenges while simultaneously enhancing organizational effectiveness and long-term sustainability. In an era marked by rapid global change, leadership plays a pivotal role in initiating, guiding, and scaling social innovation initiatives. Effective leaders not only inspire vision but also foster collaboration, ethical decision-making, and inclusive participation among diverse stakeholders. This study explores the evolving leadership paradigm that supports social innovation, focusing on leadership styles, competencies, and behavioral attributes that enable transformative social change. The paper examines key leadership models such as transformational, ethical, and responsible leadership, highlighting their contribution to innovation-driven social impact. It further analyzes the importance of organizational structures, culture, and governance mechanisms that create an enabling environment for innovation. Emphasis is placed on stakeholder engagement, cross- sector partnerships, and the integration of social values into strategic decision-making processes. Based on an extensive review of existing literature, the study develops a conceptual framework linking leadership practices with organizational climate, stakeholder collaboration, and desired social innovation outcomes. The findings contribute to the growing discourse on sustainable and values-based leadership by offering practical insights for managers, policymakers, and community leaders. Ultimately, the research underscores that strong, adaptive, and ethically grounded leadership is essential for achieving meaningful and scalable social innovation in contemporary organizations.

Assessing the Role of Microfinance in Enhancing Economic Empowerment and Business Development for Rural Women in India

Parul Garg — Wed, 29 Apr 2026 00:00:00 +0000

This study explores the role of micro-finance in strengthening economic empowerment and supporting business development among women in rural regions of India. Despite their active participation in household and agricultural activities, rural women often face limited access to formal financial systems, restricting their ability to engage in entrepreneurial ventures. Drawing on case studies and quantitative evidence collected from various micro-finance initiatives, the research examines how small-scale credit, savings facilities, and financial support services influence women’s income generation, enterprise formation, and socio-economic status. The analysis demonstrates that access to micro- finance enables rural women to initiate and expand small businesses, resulting in greater financial independence and more stable household incomes. Beyond economic gains, participation in micro- finance programs contributes to enhanced self-confidence, decision-making capacity, and social recognition within families and communities. The findings further indicate that micro-finance plays a vital role in encouraging sustainable business practices by reducing reliance on informal moneylenders and promoting responsible financial behavior. Moreover, the study highlights the broader developmental impact of micro-finance, including poverty reduction, employment creation, and improved quality of life for women and their households. However, it also emphasizes the need for context-specific micro-finance models that consider factors such as education, market access, and financial literacy. By addressing these challenges, micro-finance institutions can more effectively support long-term empowerment and inclusion. Overall, the research underscores micro-finance as a powerful tool for advancing gender equality, fostering rural entrepreneurship, and promoting inclusive socio-economic development in India.

Unemployment Situation in Delhi: A Case Study of South West Delhi

Rana Rohit — Wed, 15 Apr 2026 00:00:00 +0000

This research paper examines the prevailing conditions of unemployment and underemployment in Delhi, with a focused analysis of their structural and socio-economic dimensions. The study highlights the growing significance of understanding labor market dynamics in a rapidly urbanizing metropolitan region. By evaluating the scale and patterns of unemployment, the paper seeks to identify key factors influencing workforce participation and employment outcomes in Delhi. The research incorporates essential labor market concepts and statistical indicators to provide a comprehensive understanding of the employment scenario. Core variables, such as demographic characteristics, labor force composition, labor force participation rate (LFPR), and various activity status classifications, are systematically analyzed. Special attention is given to distinctions between employed, unemployed, and underemployed populations, along with gender- and age-based variations in participation trends. The paper further explores how educational attainment, migration patterns, and sectoral distribution of employment contribute to employment disparities. By interpreting available data through established labor economics frameworks, the study offers insights into both open unemployment and disguised or partial employment conditions. Overall, the findings emphasize the need for targeted policy interventions, skill development initiatives, and inclusive labor market strategies to address persistent employment challenges in Delhi. The study contributes to a better understanding of urban labor market complexities and provides a foundation for informed decision-making and sustainable employment generation.

Marketing Strategies for Entrepreneurs

U. K. Sridevi, Deepa Bakshi — Sat, 28 Mar 2026 00:00:00 +0000

The main objective of this paper is to analyse the existing literature and review of the author’s perspectives in relation to the role of entrepreneurial marketing. The entrepreneurial marketing as a strategy helps to indicate the new ideas in marketing environment in the present times. This paper follows a design methodology approach which reflects on some important marketing strategies through a list of related websites. It studies those websites which have successfully adopted and practices these marketing strategies such as social media marketing, content marketing, search in an optimization, create marketing, retention marketing, mobile marketing, Web design and marketing communications. This also studies the challenges to modernised marketing strategies. Entrepreneurs can increase their scope in SEO, Social Media Market, Content Marketing, Web development, Data Analytics etc. The SEO Entrepreneurs ensure the organisational website inincreasing the Page Ranks. Content Marketing is an explosive device to rank high up in searching theresult by focusing more on keyword ranking. Affiliate Marketing for Entrepreneurs can develop the companies to promote their products and services online. Affiliate marketing organisation can earn income as long as there is traffic to their website and buy products and services through the affiliate links provided by the sites. It provides proof or evidence of how marketing strategies are being adopted by both entrepreneur firms and online marketing entrepreneurial firms. It studies the challenges faced by modernised marketers in creating and guiding their self-established marketing environment.

Digital Payment Adoption in India: A UTAUT2-Based Analysis of Facilitators and Inhibitors

Isha Gupta — Sat, 28 Mar 2026 00:00:00 +0000

The rapid expansion of digital payment systems in India has created a paradox characterized by extensive technological availability alongside uneven user adoption. Although digital payments offer significant advantages, such as convenience, speed, transparency, and enhanced financial inclusion, behavioral resistance continues to limit their widespread acceptance. Concerns related to usability, trust, and perceived value often influence individuals’ decisions to adopt such technologies. In this
context, the present study extends the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) framework by incorporating both facilitating and inhibiting factors that shape behavioral intention to adopt digital payments in the National Capital Region (NCR), India. A cross-sectional research design was employed, and primary data were collected from 278 valid respondents. The proposed research model was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine the hypothesized relationships among constructs. The empirical findings reveal that performance expectancy (β = 0.455, p < 0.01), effort expectancy (β = 0.161, p < 0.05), and hedonic motivation (β =0.245, p < 0.001) significantly and positively influence behavioral intention, collectively explaining 31.5% of the variance. Conversely, habit and perceived risk were found to have no statistically significant impact in this context. The study offers valuable theoretical enrichment of UTAUT2 and provides practical insights for policymakers, financial institutions, and fintech service providers aiming to strengthen digital payment adoption strategies in emerging economies.

A Study on Marketing Strategy on Nitin Jatin Textiles LLP

Jatinder Kaur, Shivansh Gambhir — Thu, 12 Mar 2026 00:00:00 +0000

The textile industry plays a significant role in India’s economic development, contributing substantially to employment generation and industrial growth. In this highly competitive environment, effective marketing strategies are crucial for sustaining market position and achieving long-term growth. This study aims to analyze the marketing strategies adopted by Nitin Jatin Textiles LLP and evaluate their effectiveness in enhancing brand visibility, customer reach, and sales performance. The research focuses on key components of marketing strategy, including product planning, pricing strategies, promotional activities, distribution channels, and customer relationship management practices followed by the organization. Both primary and secondary data have been utilized for the study. Primary data were collected through structured questionnaires and interviews with management personnel, employees, and customers, while secondary data were sourced from company records, industry reports, journals, and relevant online resources. Descriptive and analytical research methods were employed to interpret the data. The findings of the study reveal that Nitin Jatin Textiles LLP has adopted a mix of traditional and modern marketing approaches to cater to changing consumer preferences. The company emphasizes product quality, competitive pricing, and strong distributor relationships, which have positively influenced customer satisfaction and market penetration. However, the study also identifies certain areas for improvement, such as increased digital marketing initiatives, brand promotion, and market diversification. The study concludes that a well-planned and adaptive marketing strategy can significantly enhance organizational performance in the textile sector. The insights derived from this research may help the company refine its marketing practices and serve as a reference for other textile firms seeking sustainable growth.