[1]
2026. FROM ENGAGEMENT TO LOYALTY: A COMPARATIVE ANALYSIS OF CUSTOMER ENGAGEMENT, EXPERIENCE, CONTINUANCE INTENTION, AND LOYALTY TOWARDS AI BANKING CHATBOTS AMONG GEN Z AND MILLENNIALS IN JUNAGADH AND RAJKOT DISTRICTS OF SAURASHTRA. NOLEGEIN-Journal of Global Marketing. 9, 2 (Jun. 2026), 24–37. DOI:https://doi.org/10.37591/njgm.v9i2.1895.