Examining the Behavioural Impact of Artificial Intelligence Applications in E- Commerce Ecosystems. NOLEGEIN-Journal of Global Marketing, [S. l.], v. 9, n. 2, 2026. DOI: 10.37591/njgm.v9i2.1951. Disponível em: https://mbajournals.in/index.php/JoGM/article/view/1951. Acesso em: 10 nov. 2026.