A Study on the Influence of Online Reviews and Ratings on ConsumerBuying Behaviour with Reference to Meesho and Myntra. NOLEGEIN-Journal of Global Marketing, [S. l.], v. 9, n. 2, 2026. Disponível em: https://mbajournals.in/index.php/JoGM/article/view/2035. Acesso em: 8 sep. 2026.