MAULIK JADAV; INDRA MEGHRAJANI. Understanding the Consumer Mindset: Key Behavioral Drivers of Patola Apparel Sales in Surendranagar. NOLEGEIN-Journal of Global Marketing, [S. l.], v. 8, n. 2, p. 1–7, 2025. DOI: 10.37591/njgm.v8i2.1720. Disponível em: https://mbajournals.in/index.php/JoGM/article/view/1720. Acesso em: 6 jul. 2026.