BODKHEY, D. .; DAWKHAR, S. . Generative and Predictive AI in Retail Marketing: Applications, Benefits, and Ethical Challenges. NOLEGEIN-Journal of Global Marketing, [S. l.], v. 9, n. 1, 2026. Disponível em: https://mbajournals.in/index.php/JoGM/article/view/1848. Acesso em: 6 may. 2026.