MAROOR, D. J. P.; G, M. S. G.; PINTO, M. R. F.; PUTHRAN, M. S. S. A Study of the Effectiveness of Guerrilla Marketing in comparison with the Traditional Marketing. NOLEGEIN-Journal of Global Marketing, [S. l.], v. 1, n. 1, p. 18–27, 2017. Disponível em: https://mbajournals.in/index.php/JoGM/article/view/67. Acesso em: 16 apr. 2026.