Smita Raj Jain, and Sanjay Shrivastava. “Marketing Communication: A Descriptive Analysis of Cardinal Elements”. NOLEGEIN-Journal of Global Marketing 8, no. 1 (April 13, 2025): 1–4. Accessed May 27, 2026. https://mbajournals.in/index.php/JoGM/article/view/1622.