GANJRE, DR. KUMARDATT A. “TRIUMPH OF RELATIONSHIP MARKETING PRACTICES IN RETENTION OF CUSTOMERS IN SUPERMARKET CHAIN STORES”. NOLEGEIN-Journal of Global Marketing 1, no. 2 (April 12, 2019): 27–32. Accessed May 6, 2026. https://mbajournals.in/index.php/JoGM/article/view/239.