Bodkhey, Dushyant, and Shriram Dawkhar. “Generative and Predictive AI in Retail Marketing: Applications, Benefits, and Ethical Challenges”. NOLEGEIN-Journal of Global Marketing 9, no. 1 (April 30, 2026). Accessed May 6, 2026. https://mbajournals.in/index.php/JoGM/article/view/1848.