Thoti, Kiran Kumar, and T. Priya Darshini. “An Analysis of Consumer Behaviour in Upgrading to Conspicuous Products in Branded Apparels”. NOLEGEIN-Journal of Global Marketing 4, no. 2 (January 24, 2022): 19–23. Accessed May 1, 2024. https://mbajournals.in/index.php/JoGM/article/view/834.