Vasani K, Kotadia A, Khanderiya N. FROM ENGAGEMENT TO LOYALTY: A COMPARATIVE ANALYSIS OF CUSTOMER ENGAGEMENT, EXPERIENCE, CONTINUANCE INTENTION, AND LOYALTY TOWARDS AI BANKING CHATBOTS AMONG GEN Z AND MILLENNIALS IN JUNAGADH AND RAJKOT DISTRICTS OF SAURASHTRA. NJGM [Internet]. 2026 Jun. 13 [cited 2026 Jun. 16];9(2). Available from: https://mbajournals.in/index.php/JoGM/article/view/1895